Here’s our recent interview with Jerrick Media CEO, Jeremy Frommer. Enjoy!
Tell us the story of how you got started.
I started on Wall Street as an Intern at Solomon Brothers in the Summer of 1987. However, it wasn’t until the late 1990s that I began to see the digital and tech world start to infiltrate the old school financial services industry. I wanted nothing more than to immerse myself into that process. After 9/11 changed my world forever, I struck out on my own to build a company that merged many of my technology driven perspectives with manual activities that traders in the stock market were doing everyday. I eventually sold my company to the Royal Bank of Canada in 2007. By 2011, I was well on my way to building a new digital media company with my long-time friend and current partner Producer Rick Schwartz. The idea was to build a company that would combine my disciplined business approach and his creative process. And that’s how Jerrick Media got started.
What is your role?
I am the CEO of Jerrick Media, as well as a professor to many of my students/employees who have enrolled in the Jerrick Media “School of Life”. I believe there may be over 30 of them below the age of 28, out of my 40 or so employees.
What was your first job?
I worked at a venerable institution on Wall Street, named Kidder, Peabody & Co., which was owned by GE Finance. I was a Distressed Credit Trader in 1990. But to tell you the truth, I mostly took orders for lunch, breakfast, and inter-day coffee runs from the senior traders at my desk.
What are 3 words to describe your brand?
Disruptive, abstract, and disciplined.
What do you do when you are not working?
I’m very rarely not working…my life and work are very intertwined. On the rare moments where I’m not working, I spend time with my wife and children, practice yoga, ski, play pinball, and drive fast cars.
When you were a kid, what did you want to be when you grew up?
What was your big break?
My big break was when Tom Bernard–often referred to as the “human piranha” (a character in Michael Lewis’ famous book Liar’s Poker)–recruited me into the world of Wall Street.
What is your best selling product?
Our best selling product is the firm’s collective imagination. It permeates all of our content.
Stretch your left arm out as far as you can. What are you touching?
Justin, my Creative Director.
If you could eat lunch with any person (from history or currently alive) who would it be?
Machiavelli. His wisdom and advice are timeless. That being said, I wouldn’t mind taking Marilyn Monroe out for an afternoon as well.
What’s the best piece of advice you have ever been given? Who gave it to you?
“Don’t take any wooden nickels.” My dad first said that to me. He meant, always be cautious in my dealings with people.
Favorite brands in your sector?
Vice Media, Refinery 29, and Food52.
If you could try any job for a day, what would it be?
I would be a Parking Garage Attendant at the most expensive garage around. Most cars there would be able to do 0 to 60 in less than 5 seconds.
What have been the hardest parts of getting to where you are now?
Convincing people that the visions in my head could become reality.
If someone were to make a movie of your life, who would you hope would play you?