Technology

Managing your consumer experience journey must be one of, if not the core tenet of your strategy as a retail marketer. It is no longer acceptable to to be reactive to the journey your customer takes to learn about, and hopefully buy, your product. As a retail marketer, you must be proactive about shaping the consumers’ path to purchase. How do you shape a consumers’ path...

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If you don’t believe in personalizing your retail experience at this point, you might not be reading enough about the retail industry. Here are a few statistics from this article from Customer Think: 78% of consumers are more likely to be a repeat customer if a retailer provides them with targeted, personalized offers If a consumer does not receive a personalized experience, the CMO Council reported that...

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The following statement should not surprise anyone: Most advertising is not remembered. Most advertising is just noise because “[the] overwhelming majority of the ads that are run are not the least bit relevant to any one of us.” That quote is from this blog post by Steven P. Dennis, a consultant, speaker and writer on retail innovation, omni-channel strategy and marketing personalization. He goes on to say: “The...

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The author of this article by Momentology wrote, “70% of consumers want more personalized shopping experiences,” and they “are willing to divulge a little data if it means making their lives easier.” With this information in hand, we recommend marketers ask themselves one question: How can we deliver a personalized shopping experience at scale? Fortunately, this article by the Harvard Business Review offers a solution: “[The] best...

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Do you know what omnichannel actually means? The author of this article does: The term “omnichannel” refers to the zigzag paths customers often take to arrive at a purchase. This can include many different touchpoints—online research, conversations with associates, mobile beacons, etc., in any given order. The goal is to make it easier for people to find you, buy from you, and buy more from you, either...

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According to this article posted on CMO.com, there are four ways big brands can innovate and compete like mobile startups. Those four are: Leverage innovation in your existing products and services Prepare your enterprise to take action Secure C-level sponsorship and funding Connect everything to the customer relationship We will just talk about the fourth one, because that’s most important to us. The author of this article goes deeper into each...

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“We are heading toward a future where Instagram and Facebook could be amongst the largest retailers online. Their new focus on enabling transactions is likely to solve one of retail’s biggest problems: the extremely low conversion rate of shoppers on mobile phones.” This is a quote from this article posted on WWD. Yes, social media networks are going to launch buy buttons on their websites. It makes...

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“According to EMC’s calculations, by 2020 there will be 30 billion devices connected to the internet. More specifically, Connected Home World, Marketwatch and Actiontech sales of connected home technologies that can control lights, locks and temperatures will soar from £2.8bn ($4.4bn, €3.9bn) in 2015 to up to £38bn ($59bn, €52bn) in 2020.” This quote comes directly from this article by Internet Retailing. With more smart products...

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“According to Boston Retail Partners’ 17th Annual POS/Customer Engagement Benchmarking Survey, 85% of the respondents indicate that unified commerce is their top priority.”1 What exactly is unified commerce and what does it mean for retailers? Well, according to this article from Demandware, “retailers are striving to eliminate channel silos and deliver a seamless experience across all touch points by leveraging a single, unified commerce platform for...

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According to this infographic by McKinsey, “Retail Success today is all about developing the tech, tools and talent to be relevant to the individual.” We completely agree with McKinsey: The future of retail is “me-commerce.” The best way to prove this is to note this fact: “Amazon’s recommendation engine accounts for approximately 30% of its revenue.”1 And this is from 2012. The trend continued on and...

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