Shopper Insights

I found this article, which is titled, “Five Great Examples of Creative Commerce.” The five examples are as follows: NIKEiD: Nike’s shoe customization tool. You start with a base shoe and customize the colors to your liking. Build-a-Bear Workshop: Every Build-a-Bear store is a workshop where you can customize your own teddy bear. BlendBee: BlendBee’s website allows you to blend a custom mix of teas...

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The great buzzword in retail is – and I probably don’t even have to say it – omnichannel. It’s an important investment for most retailers due to the fact that mobile commerce and ecommerce sales are a huge and growing part of overall retail sales. However, not all retailers are investing heavily in omnichannel. Finish Line is instead investing in its physical stores. That information is...

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There is a plethora of channels retailers can sell through today: mobile, social media, web, email, in-person, etc.  But one channel is generally overlooked: partners. Although the above is not a direct quote, that information comes from this article from Customer Think. When the author of the article refers to “Partners,” she is referring to “resellers, distributors, franchisees, licensees, etc.” Any person who attempts to sell your...

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“We are heading toward a future where Instagram and Facebook could be amongst the largest retailers online. Their new focus on enabling transactions is likely to solve one of retail’s biggest problems: the extremely low conversion rate of shoppers on mobile phones.” This is a quote from this article posted on WWD. Yes, social media networks are going to launch buy buttons on their websites. It makes...

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According to this infographic by McKinsey, “Retail Success today is all about developing the tech, tools and talent to be relevant to the individual.” We completely agree with McKinsey: The future of retail is “me-commerce.” The best way to prove this is to note this fact: “Amazon’s recommendation engine accounts for approximately 30% of its revenue.”1 And this is from 2012. The trend continued on and...

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At this point, all retailers should see the value in providing consumers with personalized shopping experiences. And in this world of omnichannel retail, that experience should be blended between online and offline channels. Unfortunately, it has been difficult to provide this experience in offline channels, specifically in-store, due to difficulty in understanding consumer behavior. However, due largely to the smartphone, collecting consumer behavior data in-store...

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Pretend this person’s name is Katherine Doe. Now, let’s also assume she is a customer of yours. Katherine is probably someone who expects a personalized shopping experience; this is safe to assume because “70% of consumers want more personalized shopping experiences.”1 You might think that knowing her first and last name is the key to providing her a personalized shopping experience. You would be wrong,...

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Spending on Black Friday has fallen over the last three years since its peak in 2012 as you can see by the following graph from the New York Times: Fortunately for retailers, it’s not because consumers aren’t spending money. In fact, overall consumer spending has steadily increased over the last few years.1 Instead, there are two main reasons Black Friday sales are going down. First, fewer people...

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