Mobile

As of Q4 2015, total digital commerce reached $92.5 billion. About 83%, $79.9B, was from desktop sites, the rest, $15.6M, was from mobile commerce, which represents the largest spending on mobile devices ever. These statics come from this report from comScore, titled, “2016 U.S. Cross-Platform Future in Focus.” In this post, we will highlight a few statistics related to m-commerce and future trends from the report....

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“We are heading toward a future where Instagram and Facebook could be amongst the largest retailers online. Their new focus on enabling transactions is likely to solve one of retail’s biggest problems: the extremely low conversion rate of shoppers on mobile phones.” This is a quote from this article posted on WWD. Yes, social media networks are going to launch buy buttons on their websites. It makes...

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