Innovation

According to this article posted on CMO.com, there are four ways big brands can innovate and compete like mobile startups. Those four are: Leverage innovation in your existing products and services Prepare your enterprise to take action Secure C-level sponsorship and funding Connect everything to the customer relationship We will just talk about the fourth one, because that’s most important to us. The author of this article goes deeper into each...

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I found this article, which is titled, “Five Great Examples of Creative Commerce.” The five examples are as follows: NIKEiD: Nike’s shoe customization tool. You start with a base shoe and customize the colors to your liking. Build-a-Bear Workshop: Every Build-a-Bear store is a workshop where you can customize your own teddy bear. BlendBee: BlendBee’s website allows you to blend a custom mix of teas...

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Facebook Messenger is no longer just a way to privately speak to friends or family. It’s a platform that adds value to a transactional relationship between customers and brands. One way is through customer service. Recently, “KLM Royal Dutch Airlines became the first air carrier to adopt [Facebook Messenger] for its customer service.” That information comes from this article by CRM Daily. According to the author,...

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Do you know what omnichannel actually means? The author of this article does: The term “omnichannel” refers to the zigzag paths customers often take to arrive at a purchase. This can include many different touchpoints—online research, conversations with associates, mobile beacons, etc., in any given order. The goal is to make it easier for people to find you, buy from you, and buy more from you, either...

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“According to EMC’s calculations, by 2020 there will be 30 billion devices connected to the internet. More specifically, Connected Home World, Marketwatch and Actiontech sales of connected home technologies that can control lights, locks and temperatures will soar from £2.8bn ($4.4bn, €3.9bn) in 2015 to up to £38bn ($59bn, €52bn) in 2020.” This quote comes directly from this article by Internet Retailing. With more smart products...

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