Ideas

Ninety percent of all sentiment on social media around loyalty programs is negative, according to a recent CapGemini study.   Combine that reality with the fact that most households are in 15+ legacy loyalty programs already and the tectonic shifts in how consumers are shopping and purchasing today, and it's clear every company must rethink customer loyalty. The first place to start is the idea that only...

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  Omnichannel. Omnichannel. Omnichannel. It’s the buzzword of the retail industry right now. But one woman, Andrea Weiss, co-founder of The O Alliance, says we should “stop thinking about omnichannel, and think about circular commerce.” That quote comes from this article. The author goes on to say she was “referencing the idea that each channel should feed into one another versus operate as separate silos and that...

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I found this article, which is titled, “Five Great Examples of Creative Commerce.” The five examples are as follows: NIKEiD: Nike’s shoe customization tool. You start with a base shoe and customize the colors to your liking. Build-a-Bear Workshop: Every Build-a-Bear store is a workshop where you can customize your own teddy bear. BlendBee: BlendBee’s website allows you to blend a custom mix of teas...

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I think we have all been here as humans: A cashier finishes scanning all the goods we want to buy. She then asks, “Would you like to donate $1 to [cause]?” Some of us truly care about that cause, so we donate. Some of us see our subtotal and think, “what’s one extra dollar?” and donate. Others of us feel guilty and donate. But, a...

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According to this infographic by McKinsey, “Retail Success today is all about developing the tech, tools and talent to be relevant to the individual.” We completely agree with McKinsey: The future of retail is “me-commerce.” The best way to prove this is to note this fact: “Amazon’s recommendation engine accounts for approximately 30% of its revenue.”1 And this is from 2012. The trend continued on and...

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Here's our recent interview with Jerrick Media CEO, Jeremy Frommer.  Enjoy! Tell us the story of how you got started. I started on Wall Street as an Intern at Solomon Brothers in the Summer of 1987. However, it wasn’t until the late 1990s that I began to see the digital and tech world start to infiltrate the old school financial services industry. I wanted nothing more than...

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Today, we caught up with Dylan Roukous, one of the founders (and thrill seekers) behind the fast growing Nectar Sunglasses.  The Nectar guys have built a real energy around their "sunnies" brand, and through adept marketing built a thriving community as well.  Nectar started out as just a couple of friends who loved to surf, skate and cause trouble, but it’s grown into so much more....

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This trip around maker-land, we're visiting with Otis James, a leader in the burgeoning Nashville indie apparel scene.  Otis James Nashville makes handmade neckties and is growing its handmade cap business, as well. As we learned, Otis is at the forefront of a groundswell of cap wearing, as men bag the baseball hat and move to the more stylish cap. Otis started his brand in...

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For this Maker Story, we're in for quite a treat - of the trendy variety, in fact. We were lucky to get some time with Stephanie McClean the Founder & CEO of Trendy Treat. Trendy is an online women's fashion retailer featuring Stephanie's self-designed private label in addition to up-and-coming designers from all over the world.  Every product Trendy sells is ethically produced, so don't let...

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Everyone is now talking drones.  There was that Amazon moment on 60 Minutes. The Golden Globes has drones flying and filming overhead.  Facebook is using drones to provide Internet service to remote parts of the world.  And countless hobbyists are using drones for all manner of things.  So we're very excited to share the story of Drones Etc. co-founder Jonathan Baird.  Drones Etc. is the...

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