Best Practices

At this point, all retailers should see the value in providing consumers with personalized shopping experiences. And in this world of omnichannel retail, that experience should be blended between online and offline channels. Unfortunately, it has been difficult to provide this experience in offline channels, specifically in-store, due to difficulty in understanding consumer behavior. However, due largely to the smartphone, collecting consumer behavior data in-store...

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Pretend this person’s name is Katherine Doe. Now, let’s also assume she is a customer of yours. Katherine is probably someone who expects a personalized shopping experience; this is safe to assume because “70% of consumers want more personalized shopping experiences.”1 You might think that knowing her first and last name is the key to providing her a personalized shopping experience. You would be wrong,...

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We've compiled a number of GrowthHacker.com's best conversations and advice for E-commerce store owners.  All their "Ask GH" articles result in a long chain of comments, advice, and back and forth discussion around the topic area from experts and practitioners.  They are a great place to get educated quickly on different marketing and growth topics. Here are some recent Lumiary favorites: Ask GH: What would you do...

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