According to this infographic posted by RetailNext, “Only 49% of consumers feel they receive a consistent experience across retail channels.” But, a consistent shopping experience across all retail channels is what shoppers want. Unfortunately, when retailers hear the words “omnichannel retail” they seem to believe that they need to create different experiences at different channels. This is the opposite of what they should do. Instead, shoppers want a consistent...
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According to this article, a panel at the Retail Business Technology Expo (RBTE) “likened omnichannel to the early stages of internet connectivity after claiming retailers struggle with the more complex aspects of offering an omnichannel experience, such as personalization, seamless payments and single customer journeys.” Offer personalization by removing silos Many retailers assume each of their retail channels should operate differently. And if they don’t assume each...
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This trip around maker-land, we're visiting with Otis James, a leader in the burgeoning Nashville indie apparel scene. Otis James Nashville makes handmade neckties and is growing its handmade cap business, as well. As we learned, Otis is at the forefront of a groundswell of cap wearing, as men bag the baseball hat and move to the more stylish cap. Otis started his brand in...
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Ecommerce sites are required to be a successful retailer. If you don’t believe me for some reason, look at these facts: Business-to-consumer (B2C) Ecommerce volume in the United States is over $700 billion; worldwide B2C Ecommerce volume is over $1.4 trillion.1 Unfortunately, not all Ecommerce sites generate a large percentage of revenue for retailers, so we want to offer you five ways to improve your Ecommerce...
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In a recent Harvard Biz article, Peter Merholz relates the trend at checkout toward Square and the Apple Store-type experiences to farmers' markets and food trucks. Consumers want to tear down the barriers between the shopper and the merchant. They want the farmers market, not the supermarket. They want the food truck, not the restaurant, and at checkout, they'd rather remove the big clunky cash register in...
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Four out of five retailers attribute almost 50% of their sales to baby boomers.1 But, this is soon to change as 80 million Millennials are entering their peak consumption years. That’s according to this report put together by Synchrony Financial. In it, they share their findings about Millennial and Baby Boomer shopping habits and strategies on how to win over Millennials without losing Baby Boomers. In...
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