Author: Team

Do you know what omnichannel actually means? The author of this article does: The term “omnichannel” refers to the zigzag paths customers often take to arrive at a purchase. This can include many different touchpoints—online research, conversations with associates, mobile beacons, etc., in any given order. The goal is to make it easier for people to find you, buy from you, and buy more from you, either...

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“We are heading toward a future where Instagram and Facebook could be amongst the largest retailers online. Their new focus on enabling transactions is likely to solve one of retail’s biggest problems: the extremely low conversion rate of shoppers on mobile phones.” This is a quote from this article posted on WWD. Yes, social media networks are going to launch buy buttons on their websites. It makes...

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“According to EMC’s calculations, by 2020 there will be 30 billion devices connected to the internet. More specifically, Connected Home World, Marketwatch and Actiontech sales of connected home technologies that can control lights, locks and temperatures will soar from £2.8bn ($4.4bn, €3.9bn) in 2015 to up to £38bn ($59bn, €52bn) in 2020.” This quote comes directly from this article by Internet Retailing. With more smart products...

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According to this infographic by McKinsey, “Retail Success today is all about developing the tech, tools and talent to be relevant to the individual.” We completely agree with McKinsey: The future of retail is “me-commerce.” The best way to prove this is to note this fact: “Amazon’s recommendation engine accounts for approximately 30% of its revenue.”1 And this is from 2012. The trend continued on and...

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At this point, all retailers should see the value in providing consumers with personalized shopping experiences. And in this world of omnichannel retail, that experience should be blended between online and offline channels. Unfortunately, it has been difficult to provide this experience in offline channels, specifically in-store, due to difficulty in understanding consumer behavior. However, due largely to the smartphone, collecting consumer behavior data in-store...

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Here's our recent interview with Jerrick Media CEO, Jeremy Frommer.  Enjoy! Tell us the story of how you got started. I started on Wall Street as an Intern at Solomon Brothers in the Summer of 1987. However, it wasn’t until the late 1990s that I began to see the digital and tech world start to infiltrate the old school financial services industry. I wanted nothing more than...

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For this Maker Story, we're in for quite a treat - of the trendy variety, in fact. We were lucky to get some time with Stephanie McClean the Founder & CEO of Trendy Treat. Trendy is an online women's fashion retailer featuring Stephanie's self-designed private label in addition to up-and-coming designers from all over the world.  Every product Trendy sells is ethically produced, so don't let...

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Spending on Black Friday has fallen over the last three years since its peak in 2012 as you can see by the following graph from the New York Times: Fortunately for retailers, it’s not because consumers aren’t spending money. In fact, overall consumer spending has steadily increased over the last few years.1 Instead, there are two main reasons Black Friday sales are going down. First, fewer people...

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Every business wants to know where they stand in relation to the competition. Are we ahead of the pack or falling behind? Which areas of our business are doing better or worse than average? In our experience with the relatively new world of e-commerce, finding the answers to these kinds of questions is actually very hard. But a closer look across data sources highlights a number of...

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