Author: Team

We all know the forces of the past decade - search, social, mobile, Amazon - are changing every industry.  But consumer-facing commerce has been at the tip of the spear, as empowered consumers are now in the driver's seat and forcing brands and service providers to change quickly and dramatically to keep up.  Forrester research calls this era the "Age of the Customer", and encourages...

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According to this article by Forbes, “there are currently 191.1 million online shoppers in the United States – with more than $703 billion being spent on B2C ecommerce volume.” If you are reading this, it’s likely you are a retailer that wants in on some of this money. Well, if you really want in, you should understand today’s online shopper. Luckily, the same Forbes article offers...

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We found this article published by the Wharton School of Business that speaks to what makes a great shopping experience. The author of this article shares five pillars of retail satisfaction that should be used to build a platform that can help to create an amazing shopping experience. Those five are: Engagement: being polite, genuinely caring and interested in helping, acknowledging and listening. Executional excellence: patiently explaining...

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The following statement should not surprise anyone: Most advertising is not remembered. Most advertising is just noise because “[the] overwhelming majority of the ads that are run are not the least bit relevant to any one of us.” That quote is from this blog post by Steven P. Dennis, a consultant, speaker and writer on retail innovation, omni-channel strategy and marketing personalization. He goes on to say: “The...

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I found this article, which is titled, “Five Great Examples of Creative Commerce.” The five examples are as follows: NIKEiD: Nike’s shoe customization tool. You start with a base shoe and customize the colors to your liking. Build-a-Bear Workshop: Every Build-a-Bear store is a workshop where you can customize your own teddy bear. BlendBee: BlendBee’s website allows you to blend a custom mix of teas...

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The great buzzword in retail is – and I probably don’t even have to say it – omnichannel. It’s an important investment for most retailers due to the fact that mobile commerce and ecommerce sales are a huge and growing part of overall retail sales. However, not all retailers are investing heavily in omnichannel. Finish Line is instead investing in its physical stores. That information is...

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The gap in sales between mobile commerce and desktop commerce is closing. Mobile commerce sales are growing fast and will soon represent the biggest sales channel for all retailers. Therefore, retail marketers need to focus on providing their customers with a mobile retail experience that compels consumers to shop on their mobile devices. So how do you build a mobile commerce strategy that leads to a successful mobile...

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There is a plethora of channels retailers can sell through today: mobile, social media, web, email, in-person, etc.  But one channel is generally overlooked: partners. Although the above is not a direct quote, that information comes from this article from Customer Think. When the author of the article refers to “Partners,” she is referring to “resellers, distributors, franchisees, licensees, etc.” Any person who attempts to sell your...

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Facebook Messenger is no longer just a way to privately speak to friends or family. It’s a platform that adds value to a transactional relationship between customers and brands. One way is through customer service. Recently, “KLM Royal Dutch Airlines became the first air carrier to adopt [Facebook Messenger] for its customer service.” That information comes from this article by CRM Daily. According to the author,...

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As of Q4 2015, total digital commerce reached $92.5 billion. About 83%, $79.9B, was from desktop sites, the rest, $15.6M, was from mobile commerce, which represents the largest spending on mobile devices ever. These statics come from this report from comScore, titled, “2016 U.S. Cross-Platform Future in Focus.” In this post, we will highlight a few statistics related to m-commerce and future trends from the report....

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